What you actually get.
Most clients commissioning brand identity from us receive:
- Primary logo — wordmark, mark, lockups (horizontal, stacked, single-color)
- Secondary marks — favicon, social avatar, monogram, simplified versions
- Type system — display + body font pairings with usage rules
- Color palette — primary, secondary, neutral with hex/CMYK/Pantone equivalents
- Brand voice — how you sound in writing, with tone examples
- Application examples — business card, letterhead, social media template
- Brand guidelines PDF — the rule book your team or future agency uses
- Source files — Illustrator, Figma, organized and labelled
How we get there.
The same six-step rhythm we use on every project:
- Brief — usually a 45-minute call. Audience, mood, references, what you don't want
- Research — competitive landscape, visual territories, naming check if relevant
- Sketch — three directions, presented with rationale. You pick one to develop
- Refine — chosen direction taken to polish. Two rounds of feedback included
- System — extend the chosen mark into the full system (type, color, voice, applications)
- Hand-off — guidelines doc, source files, organized export pack
What it doesn't include.
Honesty saves time. Things that are usually quoted separately:
- Naming — finding a name for a brand that doesn't have one yet (separate engagement)
- Trademark filing — I'll flag conflicts, but registration is your IP attorney's job
- Photography or video direction — I can recommend partners
- Website — listed separately under Web Design, often bundled with branding
- Print runs — I provide print-ready files, you pay your printer directly
Who this is for.
This works best for businesses that have at least one paying customer or a clear path to one within six months. Pre-revenue startups can absolutely commission a brand — but be ready for it to evolve as your product does.
Ready to start?
Tell us what you have, what you need, and roughly when you need it. Most quotes go out within 24 hours.